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Most people transact mainly with local businesses, however they may not have information about the local businesses, especially if they are new to the area. Other than asking their friends and relatives in a particular area about the businesses selling a particular product or providing services, yellow pages were earlier the preferred option for finding out about a new business.
However as internet usage has increased, more people are using the internet for searching for information about the product or service they require. The search engines can only list the information provided by others and so an updated local online business directory will be greatly appreciated by businesses and locals residing in the area.
While most shops selling products have signboards advertising the products which they are selling, it is usually more difficult to find service providers as their offices may not be visible or advertised with signboards . For example many families may require a local builder for a new construction project or additional construction work in their home.
Many of their relatives and friends may not have required similar services, so a local online business directory listing the builders in the area will be appreciated by the builders as a new source of leads, orders and the family looking for a professional builder for doing the construction related work.