While it is relatively easy to find the location of a particular building or business in a commercial area, it is far more difficult to find the exact location of a business in a residential or mixed area. So it is advisable for a business to put a sign board that specifies the location of the business, shop, hotel or establishment .
Ideally the sign board should be placed on the main road, and on the route to the business, The signboard should be repeated after a few hundred meters so that the person is aware that he or she is going in the right direction. In case there is a road junction, the signboard should also be placed at the junction, so that the visitor can find the place, without asking anyone.
In addition to helping visitors find the business location, the signboards are also a good form of advertising and brand building, as people who travel along the route are aware that a particular business exists, which they can visit whenever they require