directions

Postman is usually very familiar with a particular area

If anyone is looking for directions or information about a particular area or house, one of the best persons to be contacted is the postman dealing with the area as they are delivering mail to almost every house in the locality. They will know the name of the person in every house, where the house is located and who is likely to be at home during the day.
They also know how homes in the particular locality are identified, for example most homes are numbered sequentially in an area, Unlike couriers who keep changing in smaller courier companies or ecommerce deliveries, the postman is there in a particular locality for at least a few years, though some postmen may be transferred away or they retire after 58 or as per government regulations

Dangers of asking for directions

There are many dangers of asking for directions especially in a new city or town. It immediately becomes obvious that the person is a stranger to the place. If the area is one of the less safe areas of the town or city with a high crime rate, there is a possibility that a robber or mugger may attack the person, and steal his or her belongings, cause injuries.
So it is not advisable to go to a new area, especially unsafe areas alone. The danger for single women is very high, so it is advisable to send some one to the more dangerous areas of the town. This is the reason why almost all courier delivery persons are male

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Signboards for directions

While it is relatively easy to find the location of a particular building or business in a commercial area, it is far more difficult to find the exact location of a business in a residential or mixed area. So it is advisable for a business to put a sign board that specifies the location of the business, shop, hotel or establishment .
Ideally the sign board should be placed on the main road, and on the route to the business, The signboard should be repeated after a few hundred meters so that the person is aware that he or she is going in the right direction. In case there is a road junction, the signboard should also be placed at the junction, so that the visitor can find the place, without asking anyone.
In addition to helping visitors find the business location, the signboards are also a good form of advertising and brand building, as people who travel along the route are aware that a particular business exists, which they can visit whenever they require

Location of shops and commercial establishments

Many places which depend on walk in customers like retail stores, restaurants, beauty parlours, doctor clinics will try to ensure that their potential customers can easily find the office, shop, or commercial premises without wasting any time, especially if they have spent a lot of time advertising online and offline.

There is a real possibility that the customer may get tired of searching for a particular place, and opt for another place offering the same or similar services or product. This is reason why real estate on the main roads is far more expensive compared to shops in an interior location

The written directions to a particular place are clearly specified in all the advertising material supplied like newspaper, magazine, print media advertisements, flyers and other promotional content