Many places which depend on walk in customers like retail stores, restaurants, beauty parlours, doctor clinics will try to ensure that their potential customers can easily find the office, shop, or commercial premises without wasting any time, especially if they have spent a lot of time advertising online and offline.
There is a real possibility that the customer may get tired of searching for a particular place, and opt for another place offering the same or similar services or product. This is reason why real estate on the main roads is far more expensive compared to shops in an interior location
The written directions to a particular place are clearly specified in all the advertising material supplied like newspaper, magazine, print media advertisements, flyers and other promotional content